Calisto
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Marketing & Discovery

How runners find your race and come back next year. Race website, local SEO, email campaigns, bib-tagged photos, post-race reviews, and year-over-year re-registration sequences. No Mailchimp, no Squarespace, no manual photo tagging.

Start for FreeBack to Marathons & Endurance Events
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Race Website & SEO

4 features

Auto-Generated Race Website

Branded race page with countdown timer, course map, distance showcase, sponsor logos, and one-click registration. Generated from your race configuration.

Local SEO Optimization

Echo optimizes your race for "[your city] marathon" and "[your city] 5K" in search and maps. Organic runner discovery without ad spend.

SEO-Friendly URLs

Clean /races/[slug] URLs with meta tags, Open Graph, and structured data for search engines.

Social Sharing Cards

Pre-formatted share cards for Facebook, X, and Instagram with race branding and key details.

Email & Campaigns

4 features

Race-Specific Email Templates

Early-bird pricing pushes, race-week info packets, post-race thank-yous, and year-over-year re-registration sequences. No Mailchimp needed.

Registration Confirmations

Mail delivers instant confirmation with bib number, QR code, course info, and parking details in the runner language.

Re-Registration Campaigns

Campaigns targets prior-year runners with early-bird pricing, new distance announcements, and sponsor co-branded emails to drive repeat registration.

Segmentation

Segment by distance, location, fundraising activity, or past race participation. Send the right message to the right runner.

Media & Reviews

4 features

Bib-Tagged Photo Automation

Studio tags finish-line and course photos to bib numbers. Runners find their photos on their results page. No manual tagging.

Social Sharing Integration

Pre-formatted result cards with finish time, placement, and race branding. Share to Instagram, Facebook, X, and LinkedIn.

Post-Race Review Aggregation

Reputation collects runner experience reviews and surveys. Build social proof for next year. Know what worked and what to fix.

Race Media Production

Studio handles highlight reels, sponsor content, and promotional media across race photography and video.

Runners Find You Without Ads
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Echo optimizes your race page for local search. Sites generates a mobile-optimized website from your configuration. Your 5K shows up when someone searches "[your city] 5K" without you spending a dollar on advertising.

Post-race surveys collect feedback. Reviews build social proof. Campaigns re-engages prior runners with early-bird pricing for next year. One runner record means you never start from scratch.

Marketing & Discovery

No Mailchimp. No Squarespace. No manual photo tagging.

Explore more capabilities

Registration & Ticketing

The core of every race. Multi-step registration wizard with tiered pricing, digital waivers, merchandise add-ons, and 56 payment gateways. Walk-up kiosks for race-day entries. This is where every race director starts.

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Runner Experience & Live Tracking

What runners see before, during, and after the race. Mobile app, runner portal, GPS tracking, finisher certificates, bib-tagged photos, and post-race fitness app sync. Primary features from day one; extended tracking at scale.

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Race-Day Operations

When the race grows beyond a single start line. Aid station dispatch, medical incident tracking, sweep bus coordination, start corral access control, finish-line leaderboards, expo POS, and bib/medal inventory. The operations layer that kicks in for multi-thousand-runner events and multi-day festivals.

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Sponsorship & Revenue

Scales from a local bakery sponsoring your 5K to a title sponsor contract for a world-major. Kanban pipeline, branded proposals, e-signature, activation tracking, revenue reconciliation, and QuickBooks/Xero sync.

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Volunteer & Staff Operations

From a dozen friends helping at your 5K to 200 trained volunteers across 40 course stations. Role-based sign-up, shift scheduling, station assignment, digital waivers, QR check-in, training courses, and VoIP coordination. The depth scales with the event.

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One platform for every race, from your first 5K to your tenth year.

Start with 9 products. Scale to 27.

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