7 platforms. One publishing engine.
Schedule, queue, and publish to Instagram, Facebook, Twitter/X, LinkedIn, YouTube, TikTok, and Pinterest from a single composer. Visual calendar. Instagram grid planner. Evergreen recycling. Podcast hosting. Unified inbox for comments and DMs. Commerce-triggered automations. Shoppable product tags. Approval workflows. Brand compliance scoring. ROI attribution across every connected channel.
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connected platforms (Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest)
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routes in the Impreta application
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content source types in the post composer
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commerce triggers for automated publishing
Compose once. Distribute to seven platforms.
Write in a single editor. Select destination platforms. Schedule immediately or drop into the queue. Six content source types pre-fill captions from existing business data so posts write themselves from events, products, reviews, promotions, certificates, and design assets.
Pull event title, date, venue, and ticket link into a ready-to-post caption
Import product name, price, image, and buy-now URL from the catalog
Turn a 5-star customer review into a social proof post with attribution
Compose a deal announcement from an active promotion or coupon
Share an award or certification with auto-formatted badge imagery
Attach a finished design asset from the Impreta Design Studio
Automated Queue with Time Slots
Time Slots
Define recurring publish windows per platform per day of week
Drag Reorder
Rearrange upcoming queue items without changing scheduled times
Auto-Fill
Evergreen posts fill empty slots when the queue runs dry
Publish Count
Weekly published count with at-a-glance progress toward target
See the full schedule. Preview the feed.
A visual calendar shows every scheduled post across all platforms. Filter by channel, drag to reschedule, and spot gaps before they happen. The Instagram Grid Planner renders the next 9 tiles exactly as followers will see them.
Visual Calendar
Month/Week/Day
Three calendar views with drag-to-reschedule on all of them
Platform Filter
Toggle visibility per platform to isolate Instagram-only or LinkedIn-only schedules
Status Colors
Queued, scheduled, published, and failed posts are color-coded at a glance
Scheduler Config
Set default publish windows per platform so new posts land in optimal time slots
Instagram Grid Planner
9-Tile Preview
See how the next 9 posts will appear on your Instagram profile grid before publishing
Drag Reorder
Rearrange upcoming posts until the grid looks cohesive and on-brand
Placeholder Slots
Insert blank placeholders to plan gaps or thematic rows
Mobile Preview
Switch between desktop tile view and mobile profile simulation
Compose. Schedule. Recycle. Repeat.
Posts move through a defined lifecycle: draft → integrity check → approval queue → scheduled → published → evergreen candidate. Commerce automations inject new posts at any stage. The queue never runs dry.
Top-performing content recycles itself.
Mark posts as evergreen. When the publishing queue has empty slots, Impreta pulls from the evergreen library, refreshes the caption, verifies commerce data accuracy, and re-queues. No manual intervention. No stale pricing.
Flag any published post as evergreen. It enters a library that the queue draws from when scheduled slots are empty.
Oldest evergreen posts surface first. Each receives a suggested caption rewrite and reasoning. Accept, edit, or dismiss.
Commerce-linked evergreen posts stay accurate. Product name, price, and availability sync from the product-feeds catalog before recycling.
When the queue runs dry, the next eligible evergreen post is recycled with refreshed copy and re-queued at the next open slot.
Host, distribute, and manage shows without leaving Impreta.
Full podcast hosting with RSS 2.0 feed generation. Upload episodes, manage show metadata, and submit to Apple Podcasts, Spotify, and Amazon Music from a single distribution panel. No third-party podcast host required.
Create multiple podcast shows per account. Each has its own artwork, description, category, and language settings.
Upload audio files, set episode metadata (title, description, season, number), and manage publish state per episode.
Each show generates a standards-compliant RSS feed. Compatible with every podcast directory.
Submit directly from the distribution page. Status tracked in-app.
One-click submission to Spotify for Podcasters with show verification.
Distribute to Amazon Music and Audible podcast directory.
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podcast distribution targets (Apple, Spotify, Amazon, RSS)
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inbox channels normalized into one view
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ROI attribution channels tracked
0–100
brand compliance score per post
Every DM and comment. One inbox.
Comments, direct messages, and mentions from every connected platform flow into a unified inbox. Channel normalization ensures a consistent message format regardless of origin. Assign to team members, track open/closed status, and reply with logistics context attached.
Normalized Channels
Instagram DMs
Direct messages and comment threads from Instagram Business accounts
Facebook Messenger
Page messages and post comments from connected Facebook Pages
Customer conversations via WhatsApp Business API
Inbound email threads routed to the social inbox
Generic Social
Fallback normalizer for any platform not explicitly mapped
Conversation Tools
Assign
Route conversations to specific team members with one click
Status Management
Open, close, and archive conversations with full history retention
Reply Suggestions
Context-aware reply drafts that factor in order status and past interactions
Logistics Context
Customer order and shipment data surfaced alongside the conversation thread
Every impression traced. Every conversion attributed.
ROI analytics aggregate reach, engagement, ad spend, and revenue across 11 channels. Competitor benchmarking surfaces content gaps. Engagement heatmaps reveal optimal publish windows. Four configurable time periods from 7 days to 1 year.
Attribution from post to purchase.
ROI reporting across 11 channels with configurable time periods. Reach, engagement, ad spend, revenue attribution, and net ROI in one view. An engagement heatmap shows the optimal publish windows for each platform.
Reach
Aggregate impressions across all connected platforms for the selected period
Engagement
Likes, comments, shares, saves, and clicks summed per channel
Ad Spend
Spend breakdown by platform with cost-per-engagement calculations
Revenue Attribution
Revenue traced back to social posts via UTM and product-tag conversions
ROI Percentage
Net return calculated as (revenue − spend) ÷ spend across the full funnel
Engagement Heatmap
Hour-by-day matrix showing when your audience interacts most
Reporting Periods
11 Attribution Channels
Know what they post. Find what they miss.
Track competitor handles across platforms. Compare engagement metrics side-by-side. Surface content gaps where competitors get traction on topics you have not covered. Marketplace benchmarking compares shoppable post performance against category averages.
Add competitor handles by platform. Impreta monitors their posting frequency, engagement rates, and follower growth.
Your metrics vs. competitor metrics in a normalized view. Spot where you lead and where you trail.
Topics and formats your competitors cover that you have not posted about. Prioritized by their engagement performance.
Compare product-tagged post performance against marketplace averages for your category.
Ethos rules enforced. Commerce claims verified.
Four integrity checks run at compose time: blocked words, hashtag policies, disclosure requirements, and content length limits. Commerce context cross-references pricing and shipping claims against live catalog data. Every post scored 0–100 before reaching the queue.
Brand rules checked at compose time. Not after publish.
Impreta consumes brand compliance rules from Calisto Ethos and runs four integrity checks before any post reaches the queue. Blocked words, hashtag policies, disclosure requirements, and character limits are enforced in the composer. Commerce context validates pricing and shipping claims against live catalog data.
Posts containing words on the brand blocklist are flagged before they reach the approval queue or publish.
Required hashtags enforced, banned hashtags blocked, maximum count limits applied per platform.
Sponsored content, affiliate links, and paid partnerships flagged when disclosure language is missing.
Character limits enforced per platform with overflow warnings in the composer before publish.
Commerce Compliance Context
Every post receives a 0–100 compliance score via the Ethos Integrity API before entering the queue.
Create social assets without leaving the platform.
An integrated design editor with brand-locked templates, layer editing, and direct-to-composer publishing. Brand colors and fonts are inherited from the Ethos brand kit so every graphic complies with identity standards before it reaches the feed.
Pre-built layouts locked to your Ethos brand colors, fonts, and logo placement. Edit content without breaking guidelines.
Create social-sized graphics (story, post, cover) with layer editing, text overlays, and image filters.
Finished assets feed directly into the post composer. No download-upload cycle.
Design Studio pulls brand colors and approved fonts from the Ethos brand kit. Every asset stays on-brand by default.
Approval gates and commerce-triggered publishing.
Approval workflows control who can publish. Commerce automations fire posts when business events occur. Eight trigger types cover orders, inventory changes, new product listings, and positive reviews. Combined, they keep the feed active without manual scheduling.
Approval Workflows
Approval Chains
Define who must approve posts before they enter the queue. Multiple approvers, sequential or parallel.
Auto-Approve Timer
Set a timeout (in hours) after which pending posts auto-approve if no reviewer acts.
Submission Notifications
Approvers notified via email and in-app inbox when a post is submitted for review.
Approve / Reject
One-click approve or reject with optional rejection notes sent back to the author.
8 Commerce Triggers
Each trigger fires a configured action: publish a templated post, add to queue, or start a multi-step automation sequence.
Tag products. Connect accounts. Publish to TV.
Shoppable product tags on 4 platforms. 7 social accounts connected via OAuth. Lead capture forms with source attribution. Link-in-bio booking page. Cross-product publish flow from Studio through Box to Impreta and onward to Calisto TV and Radio.
Turn followers into leads. Turn leads into bookings.
Lead capture forms collect contact data from social traffic with source attribution back to the originating post. The booking link page sits in your social bio, converting profile visitors into appointments powered by the Sites booking engine.
Embed forms in social bios and post captions. Submissions route to Calisto Contacts with source attribution.
A link-in-bio page that converts social traffic into bookings. Powered by the Sites booking engine.
Booking link appointments sync to the Impreta calendar alongside scheduled posts for a unified time view.
Studio to Box to Impreta to TV. One pipeline.
Content created in Studio is stored in Box, scheduled through Impreta, and optionally distributed to Calisto TV and Radio. Six cross-product integrations connect media, SEO, websites, reviews, brand rules, and booking into a single publishing workflow.
Studio
Create video, image, or audio content in the Studio editor
Box
Asset stored on Box CDN with quota management and preflight checks
Impreta
Schedule and publish to social platforms via composer and queue
TV / Radio
Video routes to Calisto TV feed. Audio routes to Calisto Radio.
Media library bridged via Box CDN. Upload, browse, and attach assets without leaving Impreta.
SEO keywords from Echo inform hashtag strategy and caption optimization.
Edit your website and booking engine directly from the Impreta sidebar.
Auto-share positive reviews as social posts. Surface review highlights for content ideas.
Brand compliance rules consumed via the Integrity API. Scores enforced pre-publish.
Link-in-bio page converts social profile traffic into bookings via the Sites booking engine.
7 platforms connected via OAuth.
Each platform authenticates through its native OAuth flow with platform-specific scopes. Long-lived tokens with automatic refresh. Token health monitoring alerts when reconnection is needed. Multi-account support for businesses managing multiple profiles per platform.
Business accounts via Facebook Graph API. Content publish, comment management, insights.
Page posts, engagement, metadata. Connected via Facebook OAuth with page-level permissions.
Tweet read/write with OAuth 2.0 PKCE flow. Offline access for scheduled publishing.
Member social posts and company page updates. OpenID profile and email access.
Video upload, channel read, and analytics. Offline access with consent prompt for token refresh.
Video publish and video list access via TikTok Content Posting API.
Pin create/read, board access, and user account data via Pinterest API v5.
Long-Lived Tokens
Instagram and Facebook tokens exchanged for 60-day long-lived versions. Auto-refresh before expiry.
Token Health
Each connection tracks token health status. Unhealthy tokens surface in the dashboard for reconnection.
Multi-Account
Connect multiple accounts per platform. Publish to different pages, profiles, or channels from one workspace.
CSRF Protection
Every OAuth flow generates a cryptographic state parameter stored server-side. Callbacks validated against it.
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platforms authenticated via OAuth
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routes in the Impreta application
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shoppable tag platforms (Instagram, Facebook, TikTok, Pinterest)
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cross-product integrations (Box, Echo, Sites, Reputation, Ethos, TV/Radio)
High-Performance Ops. Zero Monthly Overhead.
Get all 15 Core modules at no monthly cost. You only pay 2% of processed revenue.